If you're a restaurant owner or manager looking to collaborate with food influencers to promote your business, you may find that reaching out to influencers can be time-consuming. However, by creating outreach templates, you can save time and streamline your communication process. Here are some tips on how to use influencer outreach templates to your advantage:

Personalize your message: While using templates can save time, it's important to remember that each influencer is unique and deserves a personalized message. Make sure to include details that show you've done your research and that you appreciate their work. For example, mention a specific dish or style of cooking that they specialize in or share how you've enjoyed following their content.

Offer a clear value proposition: When reaching out to influencers, it's important to explain why collaborating with your restaurant will benefit them. Will you offer a free meal in exchange for a post or a discount code for their followers? Make sure your offer is clear and concise, and that it aligns with the influencer's interests and values.

Set clear goals: Determine what you want to achieve with the collaboration, whether it's to drive more foot traffic to your restaurant, increase social media followers, or generate more sales. Make sure that both you and the influencer are clear on what the goals are so you can work together to achieve them.

Keep it brief and to the point: Influencers receive a lot of emails every day, so it's important to keep your message short and sweet. Introduce yourself and your restaurant, explain why you want to collaborate, and offer your value proposition. Include a call-to-action and sign off with your name and contact information.


Here are some templates to get you started:

“Let’s Collaborate” influencer outreach template

Subject: Collaboration Opportunity with [YOUR RESTAURANT]

Hi [Influencer Name],
I hope this message finds you well. I'm reaching out because we would love to collaborate with you and showcase our restaurant to your followers.
Our goal for this collaboration is [YOUR GOAL. For example: to increase brand awareness and attract new customers to our restaurant]. We believe that your audience would be a great fit for our brand, and we're excited to work with you to create engaging content.
In exchange for your promotion, we're happy to offer you a complimentary meal for two people at our restaurant. We value your time and expertise, and we want to compensate you for your efforts.
We've been following your content on [Instagram, YouTube, etc.], and we love how it aligns with our restaurant's values and aesthetic. Your passion for food and your engaging content have caught our attention, and we would be honored to work with you.
If you're interested in collaborating, please let us know your availability and we can schedule a time to chat further.
Thank you for considering this opportunity. We're looking forward to potentially working together!
Best regards,
[Your Name]

Featuring specific menu item template

This is especially effective for new or high margin menu items

Dear [Influencer],
We hope this message finds you well. We are reaching out to you because we admire your work and believe that your aesthetic and values align with our brand. We are a restaurant located in [City/Neighborhood], and we would love to collaborate with you on an exciting project.
Our goal is to feature our newest dish, the [Name of Dish], in our upcoming menu, and we think you would be the perfect person to help us spread the word. We would be thrilled if you could showcase this dish in your content as Instagram Reel and Instagram story mentions.
In exchange, we would love to offer you a complimentary meal for two, where you can try our newest menu items and enjoy the unique dining experience we offer. We would also be happy to feature you on our social media platforms and website, sharing your content and introducing you to our audience.
We believe that your content resonates with our values of [Insert values], and we are excited to see how you can incorporate our new dish into your creative content. If you're interested in collaborating with us, please let us know, and we can discuss the details further.
Thank you for your time, and we look forward to hearing back from you soon.
Best regards,
[Your Name and Restaurant]

Giveaway Offer influencer outreach template

This is a great opportunity for you to gain online followers as well as drive attention to your restaurant.

Dear [Influencer Name],
We are huge fans of your work on [platform name], especially your passion for sharing delicious food and engaging with your followers. We would love to collaborate with you on a giveaway promotion for our restaurant, [Restaurant Name].
Our goal is to spread the word about our restaurant and get people excited about our food. We're confident that your audience would love what we have to offer, and we believe that a giveaway promotion would be a great way to introduce our food to your followers.
As part of this collaboration, we would like to offer you a complimentary meal for two at our restaurant. In return, we would ask that you create a series of posts and Instagram story mentions about the giveaway promotion. We can provide you with all the necessary details, including the giveaway rules and the prize.
We also wanted to note that we really appreciate the way you curate your content and your attention to detail. We believe that your style and aesthetic would align perfectly with our restaurant and we look forward to seeing how you can creatively feature us in your posts.
Please let us know if you are interested in this collaboration and if you have any questions or concerns. We are very excited about the possibility of working with you and hope to hear back from you soon.
Best regards,
[Your Name]
[Restaurant Name]

Overall, these templates can help restaurant businesses save time and improve their outreach efforts to food influencers. By personalizing the messages and offering unique and exciting opportunities, you can create successful partnerships with influencers who are passionate about food and love exploring new places to eat.