Are you a restaurant owner struggling to get noticed on Instagram? With over one billion monthly active users, Instagram is one of the most popular social media platforms, making it an essential tool for marketing your restaurant. But with so many businesses vying for attention, how can you stand out?

The answer lies in user-generated content (UGC). By encouraging your customers to share their experiences on Instagram, you can tap into their networks and reach a wider audience. Here are five tips to help you get started:

Create an Instagrammable Location

Set up a visually appealing and unique spot in your restaurant that customers can take photos of and share on social media. Be so a colorful wall of flowers, mural, a statement wall, or a view. Make sure the spot you choose is well-lit, either with natural light or artificial lighting that enhances the ambiance. Consider adding props to the location, such as plants, artwork, or other decorative items that can add interest to the photo. This is a good spot to feature your restaurant name or logo! So when customer share their photos on social media, your brand is front and center.

Remember to also make sure that the location you choose is safe and does not interfere with the flow of your restaurant's operations. With a little creativity and planning, an Instagrammable location can be a great way to attract more customers and promote your restaurant on social media.


Offer incentives

One effective way to encourage customers to post about your restaurant on Instagram is to offer a reward in exchange for their posts. For example, you can offer a discount or a free appetizer to customers who share a post or story about their experience at your restaurant and show proof to their server.

This approach is a low-hanging fruit that can be both effective and affordable for restaurants looking to boost the number of posts where their business is tagged. While there is a risk that some customers may cheat the system by deleting their post after receiving the reward, most customers will be happy to share their genuine experience.

To ensure that customers are aware of this incentive, you can post about it on your restaurant's social media channels or even better, place a stand on the tables with the terms and conditions of the deal. This will increase the visibility of the offer and encourage more customers to participate.

Create a social media contest

Encourage customers to take a photo of their meal or dining experience at your restaurant and share it on social media with a specific hashtag. You can then choose a winner based on the most creative or visually appealing photo and offer a prize such as a gift card or a free meal.

Make your food "Insta-worthy"

To capitalize on the trend of customers posting photos of their meals on social media before eating, it's important to find a new way to present your restaurant's culinary creations. This trend, known as "camera eats first," is a global phenomenon, and restaurant owners can benefit from it by impressing their guests with visually appealing dishes that are likely to be shared on social media. Adding a few new items to the menu with a "wow factor" or restyling some of the existing dishes can be effective strategies.

One way to accomplish this is by adorning top-selling desserts with edible flowers or butterflies made of edible wafer paper, for example. These simple additions won't change the taste of the dish but will amaze your guests and encourage them to snap photos and post about their dining experience on social media. By making your customers think, "I need to take a picture and publish it on Instagram and Facebook so my followers will be jealous of what I eat," you can increase the chances of user-generated content promoting your restaurant.

Work with food influencers

Working with local influencers is another effective way to increase user-generated content about your restaurant on social media. Influencers are people with a significant following on social media who can promote your restaurant to their audience. By collaborating with influencers, you can tap into their followers and reach a wider audience, which can increase your brand awareness and attract more customers to your business.

You can offer influencers a free meal or a discount in exchange for a post or a story about their experience at your restaurant. Make sure to choose influencers who align with your brand and have followers that fit your target audience. Once you've identified potential influencers, you can reach out to them with a proposal and establish clear guidelines and expectations for the collaboration.


By implementing these tips, you can increase your restaurant's visibility on Instagram and attract more customers to your business. Remember to always provide an exceptional customer experience and showcase your unique brand identity to make your restaurant stand out from the competition.

In conclusion, social media is a powerful tool for restaurant owners to promote their business and connect with their customers. By leveraging user-generated content, you can harness the power of social media to increase your restaurant's visibility and attract new customers. So go ahead and start serving up success on Instagram today!